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The search stack · 03 / 05

GEOgenerative engine optimization

Get recommended by ChatGPT, Gemini and Perplexity.

GEO shapes how AI assistants talk about your category, so that when someone asks "who's the best option for…", your brand is part of the answer. It works on the sources those models learn from and cite: your content, reviews, directories, press and expert mentions.

Where it shows up: ChatGPT, Gemini, Perplexity, Claude, Copilot

Get my free GEO audit

(Why it matters now)

Buyers increasingly ask an AI assistant for a shortlist instead of searching. Those assistants recommend the brands they see mentioned consistently across trusted sources. If you're not there, you're not on the list.

01 · The plan

How we doGEO.

  1. 01

    Prompt research

    We find the questions buyers ask AI assistants in your category and test what they answer today.

  2. 02

    Visibility baseline

    We measure how often you're mentioned or cited, and which competitors show up instead.

  3. 03

    Citation building

    Consistent brand facts, digital PR, reviews and listings on the sources AI models trust and cite.

  4. 04

    Content for citation

    Original data, clear comparisons and expert content that AI engines prefer to quote.

02 · What you get

  • Buyer prompt research
  • AI visibility audit & benchmark
  • Brand fact consistency across the web
  • Digital PR & authoritative mentions
  • Citation-worthy content
  • Monthly AI visibility tracking

03 · How we measure it

  • Brand mentions in AI answers
  • Citations & links from AI engines
  • Share of voice vs competitors
  • Referral traffic from AI assistants

Reported monthly, in plain English, with what we're doing next.

The rest of the stack

Back to SEO →
  1. SEORank on Google for what your buyers actually search.
  2. AEOBe the answer, not just a result.
  3. AIOMake your business readable by AI, starting with Google's AI Overviews.
  4. SXOTurn search traffic into customers once they land.
Next layerAIO: AI Optimization →

Questions about GEO

Straightanswers.

  • No one can. AI answers change constantly. What we can do is make you consistently present in the sources these models rely on, and track the results monthly.

Free strategy plan · no sales pitch

Got aproblemworthsolving?

Tell me what's not working. I'll find the leak and send you a clear plan: what to fix, in what order, and what it'll take. No obligation. I read every request myself and reply within one business day.

01 / 04

Who are you?

Reply within one business day.

Rather talk?
+1 (818) 278-0368
Address
1001 S. Main St. Ste 600
Kalispell, MT 59901, USA
Hours
Mon – Fri, 9:00 AM – 6:00 PM ET